Rocketboom NYC is one of the newer additions to the Rocketboom network. The show features host Ella Morton and unusual places around the city.

I explored a few different directions. I wanted to keep the strong typography of the Rocketboom brand while introducing more of a fun personality. I also wanted to make sure that it felt uniquely New York, without using specific imagery or landmarks.

A square version was also produced for use on the show’s various off-site profiles.